People who want northern Italian sophistication without Milan prices. The Po River and the Alps visible from the city on clear days. The Egyptian Museum is the second most important in the world after Cairo. The Porta Palazzo market is the largest outdoor market in Europe. The chocolate and coffee culture is extraordinary.
Turin invented Italian cinema, the automobile industry, Slow Food, and the political philosophy that unified Italy. It then watched Milan get all the credit for being cool. The city has responded by becoming genuinely, defiantly interesting — an aperitivo culture that rivals anywhere in Italy, a contemporary art scene that punches above its weight, and prices that remind you Milan is not the only option.
Binary signals — not scores.
People who want northern Italian sophistication without Milan prices. The Po River and the Alps visible from the city on clear days. The Egyptian Museum is the second most important in the world after Cairo. The Porta Palazzo market is the largest outdoor market in Europe. The chocolate and coffee culture is extraordinary.
The bicerin — a layered drink of espresso, drinking chocolate and cream served in a glass — was invented in Turin in 1763 at Caffè Al Bicerin and is still served there. The Quadrilatero Romano district has the best aperitivo bars in the city. Do not go to the Mole Antonelliana without going up to the viewing platform.
These are the numbers. But numbers don't move to a new city — you do.
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